ADDITIONAL CLIPS AVAILABLE UPON REQUEST

FALL 2025

COLLECTION DESCRIPTION

SUMMER 2025

CAMPAIGN MANIFESTO

ANINE BING captures the spirit of freedom in the latest Summer 2025 campaign, embracing timeless elegance with a modern edge while staying true to its foundational ethos.

Photographed by Ezra Petronio, the debut campaign for Summer 2025 presents a sophisticated interpretation of seasonal essentials that highlight the brand’s craftsmanship.

Raffia handbags set the tone as iconic symbols of the Riviera, featuring exquisite gold hardware with signature monogram details. A classic Marinière pattern threads through the collection, grounding an effortless, warm-weather wardrobe in elements of simplicity and tradition.

SPRING 2025

DENIM CAMPAIGN

At ANINE BING, denim has remained an enduring pillar of our brand identity since our launch in 2012. From timeless, vintage-inspired profiles to contemporary cuts that reflect the brand’s defining duality of Scandinavian simplicity and American energy, our designs honor denim’s rich history while reimagining it for the modern woman.

For us, denim represents so much more than just a garment; it forms the foundation of the ultimate everyday uniform. And when the perfect pair of jeans fits just right, they evoke an unparalleled sense of confidence, leaving you feeling unstoppable––strong and unapologetically yourself.

Photographed in Paris by Ezra Petronio featuring Rebecca Leigh Longendyke and Ying Ouyang, the campaign exudes empowerment and strength, embodying a bold attitude while showcasing three signature silhouettes for Spring 2025: the Hugh Jean, Kate Jean, and Manon Jean. Each style is meticulously crafted to reflect our ongoing commitment to quality and craftsmanship, while offering elevated interpretations of timeless wardrobe classics.

SPRING 2025

EDITORIAL DROP STATEMENTS

01

Spring 2025 makes its debut with an eclectic mix of transitional wardrobe staples, brought to life through effortless styling in the serene and idyllic neighborhood of Beachwood Canyon. From work to weekend in the Hollywood Hills, our muse takes us through her day with an effortless sensibility. She is confident and relaxed, exuding an elegant nonchalance in sharp suiting and regenerated leather pieces that merge elements of masculinity and femininity. Rich reds and timeless shades of grey are paired together for an energized start to the year.

02

The collection embraces silhouettes of the season in a natural palette of classic black, sepia, and olive. In focus, our muse spends a slow afternoon in Beachwood Canyon, immersing herself in vintage photography books and gathering inspiration. Her off-duty uniform consists of refined basics quietly elevated by signature gold branding. Utilitarian separates are rich in detail and reimagined through exquisite materials, cropped silhouettes, and exaggerated proportions. Alone in her bedroom, our muse enjoys a moment of creative solitude, wearing only the Brie Jean.

03

It’s a crisp morning in Beachwood Canyon. Our muse is dressed comfortably and effortlessly for her weekend plans. Denim lays the foundation for Spring 2025, highlighting a return to ’90s-inspired silhouettes in rigid constructions and shades of vintage blue. Complementing the assortment, timeless styling pieces include crisp poplin shirting and everyday neutrals with military-inspired details. Polished, confident, and put together, she exudes an undeniable femininity.

04

Our muse wears the latest from Spring 2025 with confidence, sun-soaked and golden, as she spends the day poolside at her Beachwood Canyon home. Marking a transition to warmer weather, signature tailoring is refreshed in seasonal fabrications with lightness and simplicity at the forefront. An unexpected, all-over leopard print infuses the collection with a distinct rock ‘n’ roll energy.

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